The Analysis of Strategic Management of Samsung Electronics Company through the Generic Value Chain Model

Purpose The purpose of this paper is to explore a successful case of Samsung electronics company as it applied the generic value chain model. Specifically this study seeks to answer two questions: How has the generic value chain model been applied in Samsung electronics company? and What lessons can be learned from this successful case? Methodology This paper employs a single case design to gain an in-depth understanding. The case study is the methodology when the focus is on a contemporary phenomenon within a real-business context. Findings The findings reveal that Samsung electronic uses a number of the generic value chain model in creating a shared vision, establishing a performance-based personnel management system, technology development, logistics, marketing and sales, and cost control procedures. The success of the company's change effort is largely attributed to leadership, standardization of management systems, commitment to innovative strategies and training, and partnership with value chain experts. Research limitations Findings of this paper are limited by the single case study of Samsung electronics company. Future research is needed to study more cases of success where the generic value chain model have been applied. Paper type Case study